SHAPE MY LANGUAGE — MY TASK: TO VISUALIZE THE SPOKEN > AN EXHIBITION BY BRUNO MAAG (UK) – : – : – : – 04.03.–12.06.2010
There are dozens of different script systems in use in the world today, giving shape to thousands of spoken languages. A typeface designer’s task is not only to visualize the emotion with which a message is spoken but also to ensure that the reader can absorb the message with a minimum of distraction. Walking Chair Gallery presents one of the most outstanding professionals in font design and programming – Bruno Maag from the Dalton Maag Studio, UK. Founded in 1991 by Liz Dalton and Bruno Maag, Dalton Maag’s team has worked with some of the world’s most recognized brands: BMW, TUI, McDonald’s, Toyota, British Telecom, UBS, Winterthur Insurance, Coop Switzerland and many others. The unique combination of technical and creative competence allows Dalton Maag to create fonts for a global audience without compromising the client's corporate identity.
The exhibition "Shape my language" by Bruno Maag was taken over by the London Design Museum after it‘s show in Vienna. Link to Dalton Maag